YOUR FREE GUIDE · FOR PERMANENT MAKEUP ARTISTS

The Full Diary Plan.
Know what brings your next booking.

A consistently full diary starts with a journey you can repeat. Here are the four parts to build, the numbers to watch and the support that can take the marketing off your hands.

Read at your own pace. No form to complete.

Trustpilot4.7/5 · 65 reviews
01 Be their choice02 Get discovered03 Get booked04 Build consistency
01 / BE THE ARTIST THEY CHOOSE

Give the right client
a reason to choose you.

Start with one treatment you want more bookings for. Show your own healed results, explain who the treatment suits and answer the questions that help someone feel comfortable taking the next step.

Your advert and landing page should tell the same story: what the client wants, why they can trust your work and how to enquire. Clear pricing and expectations help the right people move forward.

Your starting point: Choose a treatment, three examples of your work and the question clients ask you most often.
02 / GET DISCOVERED LOCALLY

Build a route to you
beyond your next post.

Put that treatment message in front of people within a realistic travelling distance of your studio. Local Facebook and Instagram campaigns can give new clients a way to discover you alongside referrals and organic content.

Send them to a focused page with your work, client proof and one obvious next step. Keep a record of which campaign each enquiry comes from, so you can connect the marketing to actual bookings.

Your starting point: Identify the area you serve and the appointment slots you want to fill. Build demand around the capacity you actually have.
03 / TURN INTEREST INTO A BOOKING

Make every enquiry
feel looked after.

Someone asking about brows or lip blush may be comparing artists, thinking about healing or wondering whether the treatment is right for them. A helpful conversation builds the confidence an advert alone cannot.

Give enquiries a clear owner, a prompt response and useful follow-up. Once the client is ready, make choosing an appointment and paying the agreed deposit straightforward. Track confirmed bookings separately from enquiries.

Your starting point: Check who handles new messages while you’re treating clients, what happens after the first reply and how a booking is confirmed.
04 / BUILD CONSISTENCY

Know what’s working.
Build on it each week.

Look at the same simple numbers every week: advertising spend, new enquiries, confirmed bookings, deposits received and appointments attended. These show where the journey is moving and where people need more support.

Lots of enquiries but few bookings? Review the offer, conversations and follow-up. Few enquiries? Review the message, audience and landing page. Match any increase in marketing to the appointments you can fulfil.

Your starting point: Review the last seven days. Confirmed bookings ÷ enquiries gives your enquiry-to-booking rate; ad spend ÷ bookings from those ads gives your advertising cost per booking. Allow for people who take longer to decide.

A TEAM TO PUT THE PLAN TO WORK

You do the PMU.
We handle the marketing.

You don’t have to become an ads expert or spend your evenings chasing messages. Our full-service approach connects the stages, so your marketing and booking support work together.

  • Facebook and Instagram campaigns, creative and landing pages.
  • Enquiry responses and follow-up while you focus on treatments.
  • Deposit collection and booking support.
  • A review of what brings appointments, so the plan can keep improving.

We’ll agree the services, advertising budget and responsibilities for your studio before you join.

THE ARTISTS BEHIND THE RESULTS

A fuller diary.
A different kind of working week.

Hear what changed for artists who handed their marketing to PMU Society.

Artist story

Fully booked four months ahead

Natalie Louise

Artist story

Her busiest month in over a year

Alexandra Brooker

Artist story

62 paid bookings in 30 days

Lois Wooler · Sunderland

Real experiences shared by PMU Society artists. Results vary with your location, offer, budget and capacity. Read independent reviews ↗

MAKE IT YOURS

Your next chapter.
Three useful questions.

What would a full diary mean for you?

Choose the number of weekly appointments that fits your treatment time, income goals and life outside the studio.

Where do your bookings come from now?

Look at your last ten new-client bookings. Note the source of each, and which ones you can trace back to your marketing.

Where would support make the biggest difference?

Getting discovered, answering enquiries, following up or turning interest into appointments? Start with the gap that costs you the most time.

LET’S PUT YOUR FULL DIARY PLAN TOGETHER

Want the marketing handled
for your studio?

Tell us what a great month would look like. We’ll explore how to bring more of the right clients to your chair and what support could make that easier.

Let’s talk about my studio

Free 45-minute discovery call. A conversation about what’s possible, with clear options and costs.

Trustpilot4.7/5 · 65 reviews